The mission of VICIOUS CYCLE is to motivate and uplift a culture that is used to being picked last. Vicious Cycle is for the Hustlers and young POC on the grind to have better lives. We would like to provide a lifestyle brand and a community by the people for the people. With everything that is going on in the world we would like to solidify our place in the fashion world with unique clothes that represent the people wearing the pieces.
The name “Vicious Cycle” was influenced by the neighborhood the CEO was raised in. Vicious Cycle started in 2017 by Jesus Rivera in the Crenshaw district in South Los Angeles. Growing up in the “ghetto” inner city neighborhoods we are limited to very little recourses and access to certain opportunities to help you grow as a person and or a business.
Growing up in those conditions many people fall into societies Vicious Cycle where you have to survive by any means necessary, That can mean doing good in school, working 40 hours + a week, trying to make it as an athlete or the route that many misguided people from the neighborhood take is selling drugs and Gangbanging. We have lost many family, friends, and peers to the gang culture meaning they are in prison currently (or have been) or they have passed away. Vicious Cycle’s motto is “Break the Cycle” meaning there are different outlets that we aren’t exposed to in our daily lives that we can use to be successful, all it takes it to really be yourself and not fall under any category anyone tries to place on you but your own. Break the cycle don’t and be the positive influence of your environment don’t let your situation determine your outcome.
︎ NOVA MUSIC BLOG
BIG ZEUS TAPS IN WITH NOVA MUSIC BLOG FOR AN INTERVIEW. CHECK OUT THE ARTICLE HERE
CHECK OUT BIG ZEUS’ INTERVIEW WITH PODCAST “ASK:KNOW”. LISTEN IN HERE
︎ VOYAGE LA
BIG ZEUS TAPS IN WITH ONLINE LOS ANGELES CREATIVE HUB. CHECK OUT BIG ZEUS’ VOYAGE LA INTERVIEW HERE
︎ VICIOUS HOUSE I
CLOTHING RELEASE PARTY COLLABORATION WITH SHAKE COCHISE, CREATOR OF SHAKERS HOUSE BASED IN LOS ANGELES // MAY 2019 ︎ VICIOUS HOUSE EVENT INSTAGRAM
BIG ZEUS FT KODILI - LAST MAN STANDING (OFFICIAL VIDEO)
BIG ZEUS, ADMYNT, & K-OH - ROLL IN PEACE FREESTYLE
Today Big Zeus is focused on creating a platform for emerging entrepreneurs in the music sector and improving its community. This important goal in Zeus' radar led him to create the independent label Vicious Cycle. Under the motto of "Break The Cycle" and thanks to the guidance of Big Zeus, Vicious Cycle aims to break generational curses, financial instability and emotional trauma.
Serving as a singer, songwriter, and engineer, Dash describes himself as a “California Mutt” and has always had a passion for being creative. While in high school he fell in love with dance. This is where his artistic passion and talent began to manifest within him as a choreographer. Later, he began performing throughout the United States. In 2007 DashMillerSays decided to take his passion of song writing more serious. Writing a song a day it became obvious that writing music came to him naturally just as dancing did.
Born and raised on the southside of Chicago, the songwriter/producer has been in love with the story telling elements found in music all his life. He aims to incorporate stories of his own into the music he writes along with being able to elevate his friends, family, and community through telling their stories within his music as well.