ABOUT
MUSIC + CHANGE
The name "Vicious Cycle" pays homage to our CEO's upbringing in the Crenshaw district of South Los Angeles. Established in 2017 by Jesus Rivera, our roots run deep in neighborhoods where resources and opportunities are scarce.
That's why our motto is simple: "Break the Cycle." We believe in charting new paths and embracing opportunities that may not always be apparent. It's about staying true to yourself and defying the labels society imposes. Let's rewrite the narrative and become positive influences in our communities. Your circumstances don't define your future—let's break free from the cycle and shape our own destinies.